All too often working with clients we see that their websites are low down on Google search and this is a largely caused by a total lack of activity. What we often find in that there has been a bit of activity in the first couple of months after a site was launched, then there is…………nothing. Our advice is to keep your site active by blogging. Google likes fresh content and the perfect way to do this is through the use of blogs.
A few tips for education and training providers
Our first tip is to think about your audience. Who is the blog for? Learners? Parents? Employers? A good blog is something that catches the readers and the following information can set you on the right path.
Don’t go too broad with your posts. If you have different skills, try using them on a specific topic. Creating broad blog posts in an uncontrollable way can make your brand dissolve. Even if you have readers that are interested in various topics, you’re making it harder for people to recognise your single brand.
Ensure that the titles of your blog posts are very catchy. Imagine that you are someone who is just browsing the internet and you see your blog post among thousands of others. You should ensure that your blog headline sticks out from the rest.
If you are starting your own blog, you probably won’t have a multitude of readers and comments right away. You will have to search out people and show them you exist. Some ways to do this are with social networking, such as Facebook and Twitter. Use these sites to communicate with people, not just to post links.
Since blogs are written on a more personal level, you should avoid writing in formal tones. This will make it easier for the reader to relate to you on a personal level. This will keep your readers coming back later on to read more of the blogs you write.
Minimise the background “noise”. You want your readers to focus on your words and the point you are trying to make. If your background is not somewhat plain, you will draw the readers focus from your entries. Keep your background to a light or white color without images or other distractions.
Consider adding pictures or music to your blog. Stimulating their senses will create a fuller experience, and increase the pleasure of your visitors. Choose pictures and sounds that are relevant to the content of your blog. Before you chose anything, be certain that you are not in violation of any copyright laws.
Building an online presence via blogging is something that takes time, keep this in mind. Just remember that the sooner you start the sooner your potential to build an audience becomes. So do your best to apply all of the knowledge you learned and the audience you’ve been seeking should follow.
Further Advice and Guidance
If you would like more information about developing your online presence then please get in touch with us and we can discuss your requirements further.